Hi, I'm Marina, your social media partner

Social media management

Personal social media management for wellness and wellbeing businesses, and small businesses of all kinds. I keep your business seen, give you your time back and help turn followers into paying customers, so you can get on with what you do best.

A quiet account tells people your business might be quiet too.

Marina Lira, founder of The Gemini Social, smiling beside a plant

Marina, founder

Marina Lira standing by a bookshelf

strategy + creativity

Marina's hands on a laptop keyboard, planning content

behind the scenes

A little about me

Two heads are better than one

Hi, I'm Marina, founder of The Gemini Social. As a true Gemini, communication is at the heart of everything I do. My background spans social media, radio and podcasting, so telling stories that make people stop and listen comes naturally to me.

I'm curious, genuinely interested in people and energised by the stories behind the businesses I work with. The Gemini Social was built on one simple belief: social media works best when it feels real.

That's why I work closely with a small number of clients at a time, getting to know your business, your voice and your goals well enough to create content that actually sounds and looks like you. Think of it as strategy and creativity, you and me, side by side. If you want someone who'll treat your business with the same care you do, you're in the right place.

I specialise in wellness and wellbeing businesses and work with small businesses of all kinds, from the Sunshine Coast to clients worldwide.

  • You approve the plan firstYour content plan is signed off by you before anything goes live. No surprises.
  • A partner, not a hand-offYou stay involved as much as you like. It's your business, and it should always sound like you.
  • A monthly check-inWe catch up every month with a simple results report, so you always know what's working.
Marina Lira Founder, The Gemini Social

Be honest

Does this sound like you?

If you nodded at any of these, you're in good company. Most of the business owners I work with started right here.

    Client work

    Content that keeps showing up

    Real content for real businesses. Pick a niche, then swipe through each feed to see the work.

      What you can expect working with me

      How I help you

      Doing it all yourself costs more than you think. Hours every week on captions, second-guessing what to post, then going quiet the moment things get busy. Here's how we take that off your plate, step by step.

        Kind words

        Words from my clients

        Collaborative, organised and creatively driven. Here's what it's like working together, in their own words.

          Contact

          Let's work together

          Tell me a little about your business and where you'd like to be. I'll reply personally, usually within 2 business days.

          No pressure and no hard sell. Just a friendly chat about your business.

          Thank you!

          Your message is on its way. I'll be in touch soon, so keep an eye on your inbox.